What Do You Do As A Coach When People Can't Afford To Pay Your Fees

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Sometime ago...an amazing and intelligent business lady booked a discovery session with me to learn more about positioning, packaging, promoting and profiting from

her expertise... she's a new comer in the business coaching world and was interested in enrolling in my Experts Business School Program.

So there we were in this really great restaurant talking about the best way to move to a six figure income...when I started talking about the value of packaging and selling high priced high value programs.

I noticed she had a weird expression on her face...so I asked what the problem was...here's what she said:

"How do I justify selling a service that people of all income levels need, but which most people truly cannot afford because you are asking me to charge prices that I don't think are within what the average Nigerian's ability to pay? Will you charge a thirsty man N1000 for water or a hungry dying man N2000 for a plate of food if you have more than enough?"

I know a lot of budding coaches and business consultants that struggle with this same concept.

So her's what I told her:

First of all, I don’t quite think your comparison makes a whole lot of sense.

Charging a dying man N2000.00 for a plate of food of water doesn’t really compare with charging fees business consulting services.

Here’s what I've come to learn…it’s not your responsibility to save the world. If it were, you’d be the only coach or consultant in the world.

The truth is that you’re looking at this all wrong.

The fact is that if someone has a strong enough desire for something, the money will be found one way or the other.

What you’re talking about is no different.

And your responsibility is to yourself only (and any dependent children of course) where you business is concerned.

If you had a shop selling food stuff would you give out your entire stock anytime and every time a person walked in and claimed they didn't have enough money to pay for 7 cups of garri? Selling your expertise is no different.

Here’s how I suggest you look at your fees.

Your fees MUST be set on your personal financial goals AND the value of the service that you offer.  

Like Wallace Wattle in the book "The Science of getting rich" said: The use value of what you offer must be more than the fees you are charging.

In other words aim to offer at least 10x in value for what ever you are charging for your services.

The people who have the ability or willingness to pay you....WILL DO SO.

And those that do not will find someone else to help them.

It’s a win-win situation.

You get to work with the people who you really enjoy working with, and people who aren’t willing to pay your fees will pay someone else to work with them.

It's as simple as that.

Don't try to be a solution for every body. You will waste a lot of resources and probably end up frustrated.

Think about it

Read 923 times Last modified on Thursday, 25 June 2015 06:46
Victor Bassey

He is internationally in-demand business growth strategist and author that works with entrepreneurial experts and business owners to not only dramatically improve their effectiveness and productivity in life and at the market place, but to also build highly profitable businesses and turn their expertise, knowledge and life experience into highly lucrative profit centers.

1 comment

  • Comment Link Enchantin Cakes  Decor Jun 25 2015 posted by Enchantin Cakes Decor

    This piece mirrors my view entirely. I usually say, if you want to run a business run it as one, but not an extension of a charity organization.
    Lovely piece!

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