Who is not your Customer

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A Customer is the most important visitor to our premises as a business owner. He is not dependent on us. We are dependent on him. He is not

an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so"-Mahatma Gandhi

The above definition of a customer simply means not all VISITORS TO OUR PREMISES (both offline and online) are customers, but all visitors are potential customer.

Classes of Customers Include;
1. Customers who know what they want
2. Customers who do not know exactly what they want but have a need.
3. Customers who do not know if they want or need anything.

As a start-up, customers who knows what they want should and must be our primary focus when starting up a business. To know who is not your customer, you must know who your target customer is when starting a business, and that entails customer profiling.

Starting a business without understanding your ideal customers is like driving with your eyes closed. You must know your customers in detail, not just generalities and demographics, not even psychographics would define your target customers, but, who is this person (even if they are millions), what drives them, what do they really want from you, what do they like to read, eat, watch? where do they live, and with whom? what do they drive and what drives them.

Give them age range, gender, income level, likes, dislikes, favourite movies, songs, magazine, restaurants. For example; restaurants appeal to people in a hurry, or people on a budget, or people looking for a romantic rendezvous or people who appreciate and seek out the taste treats presented by culinary masters.

If you are into blogging business, you need a focus. People don't care about your inner angst, but there are special niche areas all over the place. The narrower you cut your audience, the better. Sure, there are some general blogs that work, but they started years before you started, hence you need a focus so you can know your customers. Who is therefore not your customer is he who  you don't know.

Read 517 times Last modified on Saturday, 09 May 2015 22:34

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