Coca-Cola was quickly losing its market share to Pepsico. They were worried that Pepsi's new advert campaign was starting to make their star product, Coke, seem
He is the Managing Director of Jean-Paul and Associates Consultancy - a business advisory and training organization. He is passionate about teaching and human capital development. He is a published author, distinguished speaker and business strategist. He also loves rice and beans. Reach him on www.askebuka.com .
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