How to become a Better Marketer: Understanding the Top 6 human needs.

Feb 09 2017 / Published in Marketing


Most people hate to be wrong. They hate to make a statement and be proven wrong days later, take a guess and find its incorrect, make a decision and then be proved

Effectively Utilising Instagram To Promote Your Business

Mar 25 2016 / Published in Social Media

Instagram was dubbed the “King of Social Engagement” by Forrester in 2014 during a period of substantial growth and high levels of user engagement. Forrester

Disruptive Thinking For Breakthrough Results in Business

Mar 05 2016 / Published in Strategy & Planning

I met a man when I was handling construction projects for the Federal Government in Rivers and Imo state circa 2008. Please don’t ask why a brand advertiser went

Branding on a Budget

Nov 17 2015 / Published in Branding

In my previous article, I asked if you know what your brand is as a product, service, organization or personality and promised to follow it up with an article on