audience allows you to leverage the numerous benefits of being an author or writer. It will give you a competitive edge over other persons in your niche; you will have access to feedback, referrals, reputation analysis, more profits, and you will have a yardstick to design your high-valued contents for your chosen audience.
According to a recent ThinkJar annual survey and associated ThinkJar research, 70% of companies that deliver best in class customer experience use customer feedback – versus industry average of 50% and 29% for laggards.
In an information-overload, attention-deficit, distraction-driven world that we now live in, building a relationship with your audience and of-course leveraging on your relationship with them gains their attention, loyalty and preference for your services which will in turn save time, resources and could create a win-win experience.
Here are suggestions on how to do this:
1. Map out your Writing Objectives
Your writing objectives should give you a guide to the section or expertise you want to focus on, taking into consideration your competences in relation to your audience’s needs and expectations and not the other way round.
2. Mark out your audience Personalities
In the typical project management style, discern the services you can render for your audiences based on a thorough audience analysis. Divide your audiences into three personalities,mark out the Name, picture, descriptions of each personality.
3. Choose an Engagement Style
An engagement style is your distinctive brand personality with which you wish to project your brand to your audience based on beliefs, actions and ideas that define your brand.
The Four types of Engagement Styles:
The Presenter (Strives on Information)
The Projector (Strives on Consultation, Involvement and Collaboration)
The Socializer (Strives on Empowerment and Connection)
The Negotiator (strives on Information and persuasion)
4. Choose Appropriate Engagement Activities (and subsequently your engagement plan)
Having marked out the personalities of your audience and chosen an engagement style, it is time to design an engagement plan by pitching your contents around their needs and expectations. You will most likely not be able to have a consistent engagement plan but over time you could based on an analytic of the total numbers of readers for each content format, type (keywords, solutions, value etc) you write, the percentage of new readers you get on follow-up articles, your most viewed articles and the comments that your audience leave after reading your contents.
It is important to make your engagement plan about them and so much not about you and be very approachable by going where your audience go. You will know you have built an engaging relationship with your audience when they can stateenough what you do, your style and how you serve them better than others.
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