BRANDING

Getting Ahead in Business

Feb 11 2016 / Published in Growing

Robert Schuller said, " Whatever you do today, do it better tomorrow ". Excellence is all about putting in that little extra efforts. Ironically, the little extra

How Innovation will benefit your Business

Dec 16 2015 / Published in Innovation

If you are conversant with the foreign exchange market in Nigeria, at least you already know that the Naira is exchanging for as much as 260 for 1 dollar. It

Ralph Lauren’s Smart Interactive Dressing Room: How to Build a Dominant Brand

Nov 23 2015 / Published in Innovation

In the early 19th century, long before the advent of the computer, type- writers reigned supreme. It was highest piece of technology as regards writing, pouring

France Attack, Boko Haram, Volkswagen, Buhari and Fashola: How Reputation affects your Brand Equity?

Nov 16 2015 / Published in Branding

In the wake of the ghastly bomb attacks that have seen no fewer than 150 confirmed dead and a scores of other left injured, today would forever be indented