BRANDING

The use of brand identities have evolved over the years with corporate organizations adorning their various office complexes, products packaging and other marketing collateral with aesthetic logos and

The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote

In today's volatile global marketplace, many companies in Nigeria and indeed around the world have repositioned themselves, changing

Corporate identities are by no means a new idea when it comes to branding or positioning your company. The issue of corporate identity is