20 Signs your Marketing Strategy Needs Attention

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1. When you receive prospect feedback or inquiries from a huge number of 'wrong' audience.

2. When there is a sharp decline in sales for your

product/service over a period of time.

3. When you cannot justify total marketing/advertising expenditure with annual turnover.

4. When customers don't have you in their mindshare or never knew you still existed in the marketplace.

5. When you spend so much recruiting, training and retraining sales representatives thereby increasing overhead for the marketing department and the entire company.

6. When customers find it difficult to locate you either online or offline.

7. When customers constantly have complaints, issues and problems with your business, products or services.

8. When customers begin to reject your brand for a new product or service.

9. When customer/client inquiries for your products and services is at its minimum even during and after marketing campaigns.

10. When you seem to have tried all the sales tactics you know, yet experience the same results.

11. When you don't have enough money to activate marketing communication strategies.

12. When you don't give back to the community you have benefitted from all these years.

13. When you don't have a marketing plan or your plan is not regularly updated to conform with current realities.

14. When you hardly get good sales from referrals (people who bought from you as a result of an endorsement made by a satisfied client.)

15. When most of the customers who buy from you or clients whom you have offered services to hardly make a repeat purchase.

16. When you or your marketing department finds it difficult to convince customers to buy from you or use your service.

17. When you don't possess marketing communication skills or don't have an understanding of its concept.

18. When you hire poorly motivated and inexperienced marketing and sales team to work for you.

19. When your product/service becomes stale in the mind of your customers or clients.

20. When you don't have Loud Media Company on your company's payroll to 'diagnose', recommend and implement marketing communication strategies for your business!

Read 271 times Last modified on Monday, 04 May 2015 15:16
Ayokunle Bankole

He is a self-starter, Nigerian serial entrepreneur, a company formation specialist of about a decade, and a small business advisor. He is currently on the board of Directors of some few startups: Delivery Merchant Ltd, Furnishing Effects Retail & Installation Ltd, Citizens & Expats Agency Ltd, and Global Infosolutions Nigeria Ltd.

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