MARKETING

Disruptive Thinking For Breakthrough Results in Business

Mar 05 2016 / Published in Strategy & Planning

I met a man when I was handling construction projects for the Federal Government in Rivers and Imo state circa 2008. Please don’t ask why a brand advertiser went

Branding on a Budget

Nov 17 2015 / Published in Branding

In my previous article, I asked if you know what your brand is as a product, service, organization or personality and promised to follow it up with an article on

Do You Know What Your Brand Is?

Sep 16 2015 / Published in Branding

In the six years since we started MINDcapital, our branding and strategy consulting firm, I have found myself in literally hundreds of conversations, formal and

Open Letter To That Entrepreneur

Sep 10 2015 / Published in Modelling & Planning

Dear Entrepreneur,

It was Mother Teresa who said, “I alone cannot change the world, but I can cast a stone across the waters to create many ripples” a statement which is