Creator VS Critics

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Back in the days when the world was new, Zeus, Neptune, and Minerva had great arguments about which god could make the most perfect object. The three decided to

have a contest to see which of their creations came closest to perfection. They asked the god Momus to be the arbiter.

Zeus made a man; Neptune, a bull; and Minerva, a house. Momus studies the three creations.

He immediately found fault with Zeus man: “There is no window in his breast so that we can see his innermost feelings and desires.”

Next, he took issue with the bull. “Its horn are above its eyes. How can the animals see when it gores with them?” Momus said disdainfully.

Finally, Momus pointed to a flaw of the house. “It has no wheels to let the owners move away from noisy neighbors,” he asked. Zeus became furious at the god who criticized everything, and drove him from Heaven.

Aesop's Moral: 
Those who produce the least are? the ones who criticize the most.

A few days ago, A friend of mine told me about a business partnership he wanted to enter. It sounded interesting and he was excited about it. Frankly, it looked like divine providence and that the stars had aligned to shine on him.

After a few days, the same friend calls me again but this time I notice his enthusiasm was curbed and he sounded a bit confused. So I invited him over for a chat during the weekend. He told me about how he had confided in some of his family members about the new partnership, only to meet their disapproval.

I listened to his tale. Then asked him which of his family members were entrepreneurs. He replied, "None". I asked him if any of them has ever entered a successful partnership before, again he replies "No one". Then I asked him if he would seek advice on how to repair his car from the best neurosurgeon in the world? Again he replies "No".

The point here is quite simple. Seek advice and counsel from those who have done whatever it is you intend to do. ? Protect your business idea from these type of people that would criticize it before ever giving it a chance to see the light of day.

Walt Disney proposed a formula for his cartoons and movie production which I think everyone should follow when developing an idea.

First have a team of dreamers or creatives come up with a compelling storyline or idea.

Secondly have a team of producers draw up the cartoons, enlist the characters and make soundtracks to give life to the idea.

Lastly show the film to a select number of critics in order to fine tune on the idea and fix any last-minute errors before airing in cinemas to the general public.

In the same way, you must protect your idea from the critics at least up on till the time you've given it a chance to be developed. That way no matter their criticisms, you don't get disheartened and pull the plug on the entire idea. Instead you take in their feedback and adjust where you deem neccesary.

It's easy to walk away from an idea that you haven't invested in yet. It's like aborting a baby. But to walk away from one that you've invested time and energy in developing? That's like abandoning a baby. It's just cold-hearted and so very few ever do this. This gives the baby a chance to live, grow and succeed.

Business Moral:
Stop relying on beer parlour knowledge or emotional counsel from those with only good intentions but little or no insight, track record or know-how. Success leaves clues. Find them.

Read 1028 times Last modified on Tuesday, 07 July 2015 17:50
Ebuka Anichebe

He is the Managing Director of Jean-Paul and Associates Consultancy - a business advisory and training organization. He is passionate about teaching and human capital development. He is a published author, distinguished speaker and business strategist. He also loves rice and beans. Reach him on . 

1 comment

  • Comment Link Olu Jul 07 2015 posted by Olu

    I sincerely like the idea of not discussing your business idea with people who have no knowledge of what the idea is. I once had an idea of applying for a top scholarship with the govt of Canada. I discussed it with my dept graduate advisor and secretary to get info on the procedure. The first thing she said was "no one has ever applied for this scholarship in the history of our dept because it is highly competitive". Yes, it is highly competitive cos all Universities in Canada will have to nominate their students for the competition. In the end, the govt will have thousands of nominees to select just 150 successful applicants.
    Once she said her negative words, I moved away from her and never came back to her for any advice or info. After 7 months, she read from the national newspaper that I was one of the 155 recipient of the scholarship for that year.
    Discuss your dreams and idea with people who already have a road map to the idea. they will show you the bumps, valleys, and the smooth curves. Others will only water it down


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