Thinking and Acting Like an Entrepreneur

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Thinking like an entrepreneur requires us to exploit the opportunities around us. It could be in our home, church, traffic, office, etc. An entrepreneur might see the

poor supply of water in his neighborhood as an opportunity to sell and deliver water via the people we call "meruwa", another entrepreneur might see a thanksgiving ceremony or a church wedding as a opportunity to deliver drinks, just like I do. Most times when I attend a wedding, I give out a pack of drinks as a gift with my sticker pasted on the carton which serves two purposes: First, I don't need to put down my name as the giver, and secondly, it is a means of advertisement.

In traffic, a lot of hawkers use it as an opportunity to sell snacks and drinks. Records have shown that gridlocks accounts for more than half of the Gala that is been sold in the whole of Lagos. According to Richard Branson, "business opportunities are like buses, there is always another one coming."

Ebola was like a bus that came with an opportunity for some entrepreneurs to make money when one Patrick Sawyer sowed the seed of Ebola in Nigeria in 2014. Unfortunately, it claimed the lives of some Nigerians but my Igbo brothers used that opportunity to enrich themselves. During the height of the outbreak of the deadly virus, our ministry of health announced that washing of hands with soaps or use of Sanitizers was a way of preventing the spread. I remember visiting PUMA office in Shoprite, Victoria Island, Lagos during that period; there was no hand sanitizer available in the whole of the complex. The prize then increased more than two folds, from N150 to N350 for wholesalers, just five days after I visited the trade fair complex for business.

Thinking like an Entrepreneurs requires creativity and putting "HOW CAN I?" behind because of Ego. Empirical tests have proven that some of us put insignificant reasons ahead of an available job that could serve as a means of livelihood. Questions like "how can I hawk? How can I drive Danfo? How can I become a trader after graduating from a University?"

Where I operate from in Oshodi, Lagos; a lot of our youths parade the streets on a daily basis jobless and instead of getting employed they prefer to gamble, smoke, watch football or belong to several groups that constitute nuisance to the community. A week ago, I asked my vehicle mechanic why he doesn't have an apprentice and he said "Boys of nowadays no wan work, Baba-Ijebu and SureBet don scatter their head."

A carpenter I called two years ago to construct a mosquito net also told a similar story. He said, quoting a boy that ought to be working with him "My Papa look me finish say make I learn carpenter." The "abokis" seem to be different. While seated in our outlet, I can do some shopping to cook stew, food stuffs like fresh tomatoes, garlic, onions etc are brought to my door step. We frequently see these "Abokis" as wasting their time while they make their money. Putting ego behind should be seen as the rudiments needed to be Entrepreneur.

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Obi Ebuka

He is an entrepreneur who runs his business, Meilleur Prix Nigeria, a small scale business outlet that is into marketing of Products (any type of drinks for events, bed sheets, cakes etc) and he loves to write too.

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