The Next Steps after the Business Idea

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Ideas are easy to come by. You’re in the bathroom having a shower, taking an evening stroll, mindlessly smoking shisha in a garden, or reclined on a sofa contemplating on

the mystery of life and then a powerful idea hits you right out of the blue, smack into your head like a powerful blow delivered by Floyd Mayweather.

But the hard part is bringing your ideas to birth. To find ways to express it. Too often we suppress and eventually abort our ideas from stifling it or waiting too long until it loses its golden moment and steam. Ideas were meant to be expressed not suppressed.

Most times we have a powerful idea that can totally rock our world, but then we tell ourselves stories of why we should wait a bit longer, be more careful, analyze one more thing. We fear that our ideas might get stolen or that maybe someone with access to more capital would become a competitor the minute you start and then sweep you off your feet and steal your market share.

So we stall and tell ourselves stories with unhappy endings. We gradually talk ourselves out of daring. Then one casual Tuesday, you’re driving down the road or reading a news article online and then wham!

That blow again from Mayweather. You’re certain that an idea you had once upon a time is staring you in the face. Someone else has started it. It’s not exactly how you imagined but there it is. Your head starts spinning and you’re talking incoherently to anyone who cares to listen on how you once had the very same idea. Story for the gods….

When you have an idea, the first thing you should do is write it down. Send a text message or email to yourself. Prove that it was your original idea via the power of legitimacy that a digital footprint provides. That takes care of you being afraid someone will casually steal your idea without a legal fight. You know why Mark Zuckerberg paid several million dollars to the twins? Well they had dozens of emails, instant messages swapped and text messages to prove that they had a similar idea. A well negotiated out of court settlement can quickly get you from an 8 to 5 job into an early retirement playing golf.

But before you start day-dreaming, you would do well to also invest in a patent or trademark. And before showing anyone your business plan, have them sign a simple non-disclosure agreement, have a lawyer friend do it for you or simply download one online. If you don’t have a lawyer friend, you can use my lawyer, Yejide Bello, she’s very good. Remember that a pen and paper beats a promise and a pat on the back. So always put it on paper.

Next thing you should do when you have a good idea is to surround yourself with people like you. Don’t stay with pigeons and expect a masterclass on "How to Soar With Eagles," you’ll get nowhere. When two people take a walk together, something subconscious happens, one either slows down to the pace of the another or quickens it. Otherwise they fall out of sync.

Some ideas never leave us. They keep nagging. Sometimes we keep ignoring it until we get old and tired. Then we start imagining what life would have been if only we dared. I think I wrote about this regret here

Ideas at first are easy and quick to have. It also feels quite good also. But if they are to be of lasting benefit to you, bringing them to life would require all that you have - your commitment, time and love to bring to birth. Are you ready to push?

Read 1141 times Last modified on Friday, 16 October 2015 07:53
Ebuka Anichebe

He is the Managing Director of Jean-Paul and Associates Consultancy - a business advisory and training organization. He is passionate about teaching and human capital development. He is a published author, distinguished speaker and business strategist. He also loves rice and beans. Reach him on . 

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