How to Grow Your Blog

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Quick question; Do you have a blog on your website? Are you struggling with driving traffic to your blog? In this post, I am going to share you with strategy that

can help you grow your blog. Either you are starting from zero or you already have some traffic coming to your blog, the strategy discussed in this post will help you increase your blog traffic.

Step 1: Setup A Measurement Plan:
The first step to increasing your blog traffic is to actually setup a measurement plan. What you cannot measure you cannot improve. You need to setup a measurement strategy that allows you to:

Is your blog attracting the right audience?
Is your content resonating with your audience?
Will my audience buy my products or services?

This is why measurement is one of the most important part of growing.

Day over day, week over week, month versus month and year versus year, you want to know if you are doing the right thing.


How can I do that you may ask? 
There are millions of tools out there but there is one that is "free" to use and install. This tool might be all you will ever need except you want to additional feature. This tool is the Google Analytics tool. 

Google Analytics offers so much information that you will be silly not to have it properly installed for your website.

And the best part: it is technically free. Use this link to learn how to install Google Analytics for your website if you already have not.

Step 2: Have A Focus:
Once you have setup a great measurement plan to measure your effort, the next step is how to distinguish your blog from other that exists in the field.

Do you know that there are over 3 million blog post published every day? Do you know that the attention span of the average human being is 8seconds and we are gradually losing it to around 3 seconds.

Most blogs will fail today to attract the right type of people because they lack two basic understanding of the fundamental shift that occurs as people become more empowered.

1. Niche Sells
A niche is whatever area you have decided to operate. You cannot have a blog dedicated to no one and expect it to grow. You need to be conscious of who you are writing for.

Here are the simplest questions you want to answer
- Who are my audience?
- What problems are they trying to solve?
- What do I have that will make them come to me?

Pro tip = This is just a beginning. Your audience can be only one particular type of people or they might be up to 20. What is important is that you define exactly who you want to write for.

2. Quality trumps quantity
Remember I told you that the attention span is now around 3 seconds to 8 seconds. That is how long you need to hold someone's attention to read your blog and then possibly return.

You want to do that by making sure that your blog is:
- Well designed
- Good articles
- User friendly

Step 3: Write What Your Audience Want to Read About
You see, there are thousands of ways to get traffic to your website. Some free, some not but everyone's dream is to get as much free traffic to their website as possible.

That is why today, you are going to learn how to get this free traffic to your website.

Step 1: Go to Google
Step 2: Start typing a topic you want to write about (check out the image).

How to Grow Your Blog 1

Do you notice that Google begins to suggest topics surrounding words you start typing. These words are actual phrases people are looking for. Write articles around such phrases or content.

Option 2
Instead of step 2, actually, write your own words and then press the enter button.

Step 3: Stroll to the bottom of the page
Step 4: You will see a list of suggested phrases you can also use.

How to Grow Your Blog 2
Step 5: Pick any one of this and then write a blog post about it.

You see, by following the above process, you are able to actually write content people are interested in. The mistake people make is writing content that no one cares about. As a result, they do not get any traffic from organic source and they begin to wonder why.

If you are just starting your blog, use this technique. If you have an existing blog, go back to some of your articles and implement this technique or just start following the steps listed her.

Step 4: Beat the Competitors At Their Own Game

Want more traffic than your competitors? I bet you do.
But guess what? A time will come you will feel like everything that needed be said has been said

Do you ever open a blog post and it seems familiar?

This is what the expert refers to as content shock. Today we produce over 2 million blog post per day. That is more content than has ever been produced and I don’t expect it to slow down.

This is one of the reasons I do not post content on my blog every day. I post only an article on my blog once a month but I can afford to do that. I already have the traffic and the ranking.

But if you are a beginner, how can you scale your effort in such a way that you can start getting all the traffic your competitor is getting and even get more?

I introduce to you the “Blue Ocean Strategy”. Actually, there is a book around this strategy but the principle is the same. Do something else that your competitors are not doing.

Sound simple! It is. Here is how to approach it too get more traffic to your website.

1. Write down a list of all your top competitors- Do a simple Google search using your keyword (by now you are familiar with the concept of keyword)
2. Read their last 30 posts (50 if possible).
3. Note the type of post that gets lots of comments or shares
4. Now go produce something similar but make it better. Add more images, statistics or quotes

The above strategy is phase one of the blue ocean strategy. You can take it further by writing a list of all your top competitors:

1. Note the type of content they are producing
2. Now produce another type of contents e.g more infographics, video content or podcast

One type of content that you should start thinking of producing is podcast.

You see, people are tired of reading the same thing over and over again but they won’t mind getting that content in another format.

This year I will be producing lots of podcasts and I will share my success and failure mistakes with you.

Step 5: Get Started with Content Promotion.
Creating great content is just one-half of the equation. The other half of the equation is getting your content seen. With great content, you have the opportunity to drive traffic, sales and leads. And that is why your content must resonate with your audience.

You have seen how to create contents people are looking for by conducting a purpose driven keyword research. So how do you begin to promote your content?

Step 1: Find out where your audience hangs out
Many people make the mistake of posting the same content on all the social network. That is good but there is a better way.

The better option is to find out exactly where your audience like to hang out. For example, Facebook is best suited for B2C audience. So if you are an ecommerce website, then building a good
community on Facebook is important.

But what if your target audience are business owners. Then LinkedIn is a better option.

Step 2: Understand what makes your chosen platform rock.
Finding a good platform is good but what you do with the platform is even more important. Let's this rule guide you when you share on any social media platform.

80% of your content should be content that your audience will benefit from. This includes content
from other places that produces information your audience will find useful. 20% of contents shared
should be content from your own website.

Content promotion using social media platforms is one of the easiest way to drive more traffic to your website. A lot of people believe that you should spend 80% of your time promoting your content and 20% of your time writing it.

But I have a more excellent way. Spend all the time you need to create something spectacular even if it means writing only one post per month. Then promote it with all the arsenals you got. That's the way to build great consistent traffic.

Step 6: Accelerate Your Blog’s Growth

Is it possible to grow a blog or website overnight? Yes and today, I want to show you how.

Like I said in an earlier, today, we have hundreds and thousands of blogs in each niche. This means you have to be quite outstanding in your approach to getting your share of the traffic.

You might be turning out quality content every day but without influencer marketing, you might not
get good potential for your content.

What is Influencer marketing?
Influencer marketing is when you use the influence of people who have built a huge following to promote your content. I am not talking of paying them but getting them to do it for you FREE.

This is how to do it.
Using this same technique, I have gotten links and shares on Linkarati
Step 1: Write down 20 blogs in your industry who are doing well
Step 2: Write down the name of the owner, editor or anyone on the team
Step 3: Grade them on a list of 1-10. One (1) been the easiest to get to and Ten (10) being the
hardest. People in your group of 10 may be large publications in the category of Forbes.
Step 4: Visit the blog every day. Share their content on social media platform you are most comfortable with.
Step 5: Comment on their article for the day. Make sure you are making meaningful contribution.
Step 6: After doing these for a while, start emailing the editors and saying how well you like or hate an article
Step 7: Pick them your own content or ask that you write for them

This is the simple strategy I am going to follow and I believe you can do it also.

It may be difficult but by working a little extra hard with the right strategy, you can actually grow your blog’s traffic in a way that it helps your business to grow.

Just in case, you have not taken any action up till now, here is a collection of the best expert tips from the world.


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Read 2736 times Last modified on Tuesday, 19 April 2016 09:26
Adegboye Adeniyi

He is the head of search at VTNS Solutions, a search engine marketing firm in Nigeria. His hobbies include playing chess and reading. His twitter handle is @legendcrest .

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