The Business of Making Greeting Cards

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Greeting people can be really profitable. The greeting card industry in Europe is worth over 10 billion dollars. In Nigeria I estimate that our literate population is over 50 million. Every person has someone they want to

greet for one reason or the other. We just have not organized the industry enough to harness the potential. If just 30 million Nigerians send a Christmas card to just three people at a cost of N50 per card that is N1.5 billion. Million of birthdays are celebrated daily and if there is one country with festive seasons ,that country is Nigeria . Hello, sorry,well done congrats, get well soon, forgive me ,i love you.... Are all things that people want to tell each other at one point or the other. What do you think ?

What you do.
Produce greeting cards printed or hand made or in between. And sell.

What you Need.
A flair for such things. You must love (or have the capacity to love )art and designs. You must be a very creative person or be someone who can pick good designs. You need organizational skills. Funding as little as N50 000.

Why it can Work..
A very flexible business. Universal appeal .an established concept..people already know about cards. You do not have to quit your present job until you can sustain yourself on your new venture.

The Reality
Competition is very much around both from within and outside. Nigerians love foreign things so you have to be really unique to beat the imported ones.

Start up Strategy.
Write a plan. Select designs. Look at your markets. Launch out with a pilot scheme .and adjust to response.

Tips.
If you can afford it throw a party or an exhibition at your launch. Create a classy identity. Be creative . Be bold with ideas. Stay African. Target mass orders like wedding invitations and corporate orders etc.

Read 333 times Last modified on Monday, 04 May 2015 03:09
Tayo Aroloye

He is the founder of the B.Y.O.B initiative with decades of experience on how small businesses start and grow. He is very passionate about entrepreneurs and how entrepreneurs are able to move from idea into viable businesses.

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