Customers Expect You To Have One
Your business creditability is judged by customers based on your online presence today. If you do not have an online website, your company is viewed as less trustworthy and to some customers you do not exist without it.
Websites Are Cost Effective
There is no cheaper way to market your business than using online promotion. It is more effective and reaches a larger audience than any other medium, including using printed advertising and the benefits of web hosting services are worth it alone.
24 Hour Customer Service Options
If your business wants to give the most effective customer service, an online website is your only realistic option. By providing email, live chat, telephone service and regular mailing options, your customers know that they can reach someone. Your business is open at all hours, even if the physical business location is not.
Frequently Asked Questions
Your online website is the easiest resource for questions and answers when customers need them. By having a Frequently Asked Questions area ( or FAQ ) , your company will save money and man hours. It is convenient to list all terms of service, hours of operation, forms, applications and other information, plus these can all be updated quickly when policy changes occur.
Competitive Advantage over rival companies and products
If your company is using online business today, then you can be sure that your competition is using it too. To be competitive you must be able to compete for your share of the marketplace, this means competition for search engine indexing, sponsors, advertising and everything else that helps your business grow. This requires an online website.
Websites Allow For Equal Opportunities
To some extent, all websites are equal if promoted well. Small businesses can compete for the same level of business opportunities against much larger companies. Customers like the choices that online businesses offer and this is a factor that will draw business to your company. You can be a big fish in any pond by doing business online.
A Website Is The Best Advertising
Online website content about your company is like having your own manual or brochure of information. Customers can read it for themselves, it is easily updated with new details, pricing can be changed seasonally, and new product catalog items can be listed. A website is more efficient any other kind of advertising.
Display Global Location Information
By having a website link that is registered on the major search engines, your company can now let people know exactly where you are located. Smartphones, mobile devices and computers can look you up with any modern mapping programs, so that customers can actually see your business on a map and even look at the satellite pictures at the street level. It makes finding your business easy.
Selling Your Products Online
Today your business can conduct every aspect of business via an online website. You can sell products or services, process all credit card payments, have an online store and anything else you need. It is very easy for small or large businesses to be up and running in almost no time at all. It is more efficient, cost effective and in many ways safer to do business online, plus you can sell your products worldwide from any location.