Abdulwaheed Bashar

3 Reasons Customers Resist Innovative Products - 2

Oct 14 2015 / Published in Innovation

Innovation in business is very important, but most important is developing a product/service consumers are willing to buy. Over the years, many products with

Character Evaluation in Business

Jul 20 2015 / Published in Human Resource Management

By default, we stand in a stance where our character can never be defined in its right perspective. We all claim to have our integrity unmasked without being

Implementing Your Brand Strategy: FCMB Case Study

Jul 13 2015 / Published in Branding

Once upon a time, there lived a charming prince; Edward Tudor, son of King Henry VIII, heir to the throne of England. One day, while at play in the serene atmosphere of the palace garden


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