Emmanuel Abiona
Mark Amaza

Mark Amaza

Mark Amaza is the Team Leader of MINDcapital, an Abuja-based branding and strategy firm. He is a brand strategist, copywriter and plays around with graphics when he can. He spends his spare time reading, listening to music and hanging around smart guys pretending to be one of them

In my previous article, I asked if you know what your brand is as a product, service, organization or personality and promised to follow it up with an article on

In the six years since we started MINDcapital, our branding and strategy consulting firm, I have found myself in literally hundreds of conversations, formal and


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