Ofunre Iriobe

France Attack, Boko Haram, Volkswagen, Buhari and Fashola: How Reputation affects your Brand Equity?

Nov 16 2015 / Published in Branding

In the wake of the ghastly bomb attacks that have seen no fewer than 150 confirmed dead and a scores of other left injured, today would forever be indented

Steps to Sell better as an Entrepreneur

Oct 10 2015 / Published in Sales

It is important you have the power to convince people as an Entrepreneur, provided you have a melange of items a la carte. Yesterday, a customer walked into our outlet and

Do You Know What Your Brand Is?

Sep 16 2015 / Published in Branding

In the six years since we started MINDcapital, our branding and strategy consulting firm, I have found myself in literally hundreds of conversations, formal and

Open Letter To That Entrepreneur

Sep 10 2015 / Published in Modelling & Planning

Dear Entrepreneur,

It was Mother Teresa who said, “I alone cannot change the world, but I can cast a stone across the waters to create many ripples” a statement which is


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