Ofunre Iriobe
Ofunre Iriobe

Ofunre Iriobe

Ofunre Iriobe is a researcher, and facilitator at the Redeemer's University Entrepreneurship Development Centre. He is also a private consultant to young aspiring entrepreneurs.

The Lagos International Trade Fair is on. New customers are being acquired just as existing customers are being lost to other businesses. An international trade

Patent and registered designs are not issues many entrepreneurs and small businesses like you take seriously, and for some, it is a case of complete ignorance of

Yesterday, Google rolled out its new subscription based product – YouTube Red. It’s just your regular YouTube site but with an option of watching videos without 

As a young man in 2003 during the last flight of Concorde aircraft from New York to London, I couldn’t wrap my head around the fuss about an aircraft that was

Innovation in business is very important, but most important is developing a product/service consumers are willing to buy. Over the years, many products with

Ayomide Oke is a software developer I met in 2013 on my way to Kano state. While we were waiting for the flight to take off, I watched him play around with an application

Whenever I log on to any app store, I enjoy reading through the reviews from app users as well as developers’ response to learn about experiences, expectations and

In business, organisations usually have a definite innovation model to help them come up with innovative products. These models may not guarantee success all the time, but

In Nigeria, imitation products are often referred to as ‘China’ or ‘Taiwan’, and Chinese businesses have used this strategy to enter many markets (imitation here

In my last article, we discussed how business ideas can be converted into new products. Today, we will look at how small businesses can effectively market their


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